about · 侘

Born in Lima.
Built at the intersection
of restraint and craft.

I'm a senior product designer with 9+ years building AI-powered, data-informed products across Latin America — for fintechs, marketplaces, payroll platforms and design-led teams.

My work sits at the intersection of product strategy, design systems and the slow craft of getting one screen exactly right.
These days I'm a senior product designer at Valere, helping startups go from discovery to launched MVP — and I'm building a product of my own, Abeces.

I also teach the next generation of designers at Repensar Educativo, across Latin America.
Luis Venturi presenting — “Diseña con intención.”
career · 履歴
2025 — Now
Valere
Senior Product Designer · remote
Work across global squads from discovery to delivery, helping 12+ startups launch MVPs in under three months. Built scalable UI systems adopted across five client products.
2024 — 2025
Banco Pichincha
Senior Product Designer
Led the full redesign of the bank's main site — +22% conversion and WCAG AA compliance. Directed a team of six designers.
2023 — 2024
Buk
Senior Product Designer
Payroll, contract and onboarding flows used by 500K+ employees. A retroactive-payment feature cut manual work 34% across 1,200+ clients.
2020 — 2023
Alicorp
Senior Product Designer
Designed Alicorp's first digital platform — 20K+ users in year one. Founded an experimentation team running 50+ A/B tests; +15% retention.
2021 — 2022
SimpliRoute
Design System Lead · consultant
Designed and launched the company's first scalable design system, cutting UI inconsistencies 60% across four squads.
2016 — 2020
Arisale · Ariadna · InVitro
UX / UI · Front-End
Early years across Lima and Bogotá — UX design and front-end development for startups and agencies.
recognition · 賞
2017
Best Design Project
Toulouse Lautrec · Design & Direction
tools · 道具
FigmaWebflowHTML / CSSAI in Product DesignPrompt EngineeringNotionDesign SystemsA/B TestingWCAG
also: español · english · português · italiano